北京体彩网

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离尘不离城的木真香

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产品描述

  项目背景

  YOUZHEIYANGYIWEINVZI,HEPUERSHINIAN,XUEFOERSHINIAN。LIKAISHANGCHANGSHINIANDETA,2013NIANCHUFAYUAN,ZAISHANXIZUOYIGESHANCHAWENHUAZHONGXIN。RANGNIWO,ZAICAOZAYUJISUDESHENGHUOZHONG,ZHAOHUIZUIBENZHENDEZIJI,YONGJIANKANG、SUIXING、CONGRONG、ZIXINXIAOYINGSHIJIE。DANBINGFEIRUSUOYUAN,TATONGSHANXIZHUDUOQIYEYIYANG,MIANLINZHE,DIMIDESHICHANG,ZIJINDEKUNJU。RANER,TABINGWEIYANQI,LIANGNIANJIANDEDUDINGYUJIANAO,RUJIN,TAZAIMANMANZHANFANG...

北京体彩网   WOMENJIECHUMUZHENXIANGZHEIGEQIYESHI2014NIAN5YUECHU,DANGSHIDEMUZHENXIANGHAIRUHUORUTUDEZHUANGXIUYUZHAOSHANGZHONG,ANJIHUAJIANGYUDANGNIANGUOQINGZHENGSHIYINGYE。SUIXINGDANPOYOUYUANDEYICHANGCHAXI,RANGWOYUMUZHENXIANGNIUJIE(MUZHENXIANGDEFAYUANZHE)XIANGSHI,YUSHIWOKAISHILEMUZHENXIANGDEPINPAIDINGWEIYUCEHUA,DANYINTUANDUITAINIANQING,RENSHENGYUELIDEQIANBO,KAISHIBINGBUNENGJIAYUZHEIGECHAOFANTUOSUDEPINPAI,YUSHIHENZHANGYIDUANSHIJIANWOGENNIUJIEDUSHANLIFO、PINCHAJINGSI,SHIJIANHAOXIANGCHANEIJIANMANLEXIALAI,QUPINDUTASHENKEDESIXIANG,DONGRENDEGUSHI,HOUPODEQINGHUAI,ZHIZHIYOUYITIAN,WOMENZHONGYUFAXIANLEMUZHENXIANGDEPINPAIZHENDI。

 

 

  理性分析,感性创新

  1、市场洞察启示

北京体彩网   MUZHENXIANGDEDAZAODESHIYIGECHAWENHUAXIAOZHONG、GAODUANJINGJI,YEZHENGSHICHACHENGJINGJIDEYIGEKONGBAIJIHUIDIAN。

  2、竞争洞察启示

北京体彩网   MUZHENXIANGBUSHIYIGECHACHENG!WOMENJIANGMUZHENXIANGDE“JING”、“JING”GOUJIANCHAYIHUAJINGZHENGLI,YIYIGEGAODUANDECHASHANWENHUAZHONGXINJINXINGDINGWEI,BINGYIWENHUADAIDONGXIAOSHOUDEYING

  XIAOMOSHIJIANGDIANFUSHANXINAIZHIQUANGUOZHENGGECHAXINGYE。

  3、消费者洞察启示

北京体彩网   TAOLICHENGSHI、NINGJINGGUISUCHENGWEILEWOMENYUXIAOFEIZHEZUIJIADEGOUTONGHEXIN。MUZHENXIANGBUSHIYIGECAOZADECHACHENG,ERSHIYIGEXINLINGQIXIDEKONGJIAN,YIGEYOUCHA、YOUSHANDEKONGJIAN,YIGEZHUZHANGCHENGSHIMANSHENGHUODEKONGJIAN。

  成果展示 

 

BAOZHUANGZHANSHI

 

 

 

CHABINGSHEJI

 

 

 

ZHAOSHANGSHOUCE

 

 

HUACE1

 

 

 

HUACE2

 

 

VISHEJI

 

 

 

HUIZHANSHEJI

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暂未实现,敬请期待